I chose this advertising message because it speaks to me personally. We're in the process of finalizing my stepdaughter's ADHD diagnosis and I often have to remind my husband that when she forgets something, it isn't because she wasn't listening, but because she's so distracted by everything else around her. As an example, this morning she forgot to put her shoes on for school because she got distracted by the cat meowing. She heard the instruction but failed to follow through due to this distraction. It also affects her schoolwork, which is why we're working so hard to help her.
I thought this ad, though short, spoke volumes. The woman speaking notes that she works in her child's school cafeteria serving food, but can't afford to serve food in her own home. The comparison was really profound and gave me pause. There are many hardworking Americans who struggle to make ends meet, and sometimes they must choose between expenses. Pay rent or eat? Afford lifesaving medication or eat?
This is another advertisement that is personal to me, as well as many others in our country. I have fibromyalgia and suffer from chronic pain. At times, the pain is almost unbearable. However, I come from a family of addicts, which leads me to believe that I too might become addicted to something one day. Therefore, I have repeatedly told my doctor not to prescribe opioids for pain management. We're currently trying other non-narcotic medications, TENS therapy, and acupuncture to keep the pain at bay. As this advertisement notes, physical therapy is also an option. I like that it shows readers, rather than just telling them, that there is another option.
Hi Jaime, I can relate to your first and last messages. My husband has a hard time accepting our 5 year olds autism diagnosis. I often have to remind him that he has has to be patient with her and that she's not intentionally ignoring him and that she will not respond the same as our other children. when he's trying to get her to do things around the house. I also relate to your 3rd message because I have thyroid problems and colitis. I have to refuse narcotics out of fear that I'd become addicted like my mother. I can appreciate this message because it's a reminder that there are better options available for pain management and that narcotics isn't the only thing out there. Thanks for sharing!
ReplyDeleteJamie,
ReplyDeleteYou advertisements are well-rounded and approach many different aspects that families and children may struggle. I particularly appreciate your advertisement for the Understood website. I think it brings a common concern to the forefront and lets families know that they are not along and that everything is going to be ok because they provide resources. Feeding America is an organization that I also chose because their advertising campaigns are direct and have a bit of a shock factor.